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Your Friends Know You Best


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How well do you trust your friends? Or, how well do your friends write? offers you the chance to have one of your closest friends become your personal matchmaker. Signing up is a very easy process compared to many other dating sites. You create your profile and then ask a friend you have confidence in to describe you.  TV Presenter Sarah Beeny is the creator and face behind She was well-known for setting her single friends up and then one day it occurred to her to start her own dating website that did not have the stigma of online dating. One great aspect about MSF is that because the profiles are written by friends, they tend to be more genuine and accurate. However some people get a little carried away with the writing process. Reading an array of profiles can be time consuming.

How it Works

No one can join MSF without a friend who recommends you. This doesn’t mean you can’t join on your own. You just need to provide your friend’s name and email so that they get a username and password and then your friend is sent the link to write your profile. Depending on your friend’s writing abilities your profile can range from a short paragraph or up to 2000 words. Once your profile is approved you are permitted to write about yourself in response to your friend and anything else a potential match should know.


Before you even have your complete profile you are able to search other members to see if MSF is something you want to continue with. If you do want to be found you need a finished profile.  You have two choices when you want to use the search feature. There is the basic search option where you only put the age group and location or there is the advanced search where you can get very specific.


To create a profile and browse prospective matches is free. If you do receive a message you are able to see the person who messaged you. Consequently, until you upgrade to full membership you are not allowed to read or write any emails.


To communicate with potential dates MSF is still in the 90’s. You can sonly send and receive direct messages via the site. There is no instant messaging, video chat, chat rooms, or mobile phone application.

Pricing (As of June 2012)

1 month    3 months   6 months
£22.00      £44.00       £66.00


Telina’s Tips

1. Before you decide you want to pay, browse around and see if there is at least a significant amount of potential partners you could be interested in. Otherwise it is just a waste of money and time.

2. You can’t tell if a person on MSF is actually a paying member. I would recommend waiting to see if you get sent any messages or if you list someone as one of your favourites that they favourite you back. This saves anxiety of feeling rejected and ignored from people who may or may not have a partner now or got tired of the site.

3. Even though MSF was launched in 2005 it doesn’t have as many members as other dating websites. Keep this in mind when signing up for a monthly plan.

4. Because your friend does half the advertising for you I would choose someone who has time on their hands or who is already married and wants you to join the club.

5. Some profiles are a little ‘too’ nice. One has to wonder if a friend really wrote that particular profile or if it was the member themself. Anyone can make up another email address, and that is all you need.